Gloo — Paid Media
Services
Art Direction Brand Strategy Visual Identity Marketing Materials Design
Client
Gloo — Paid Media
Location
Boulder, CO
Year
2023 - 2026
Challenge
Increase new member signups and blog traffic through paid digital campaigns.
ROLE
Sole designer leading paid ad creative from concept through final production.
APPROACH
Developed scalable creative systems aligned with brand guidelines while exploring differentiated visual directions to stand out in competitive feeds and drive measurable performance.
Outcome
Delivered cohesive campaign assets contributing to improved engagement and campaign-driven conversions.
