Winter Jam 24'

ChallengeTranslate a nationally touring music festival’s brand into a high-energy digital experience supporting multi-artist promotion and seasonal ticket traffic.RoleLed visual direction and digital design in collaboration with marketing and development.ApproachBuilt a modular layout system integrating bold typography, artist imagery, and branded graphics. Directed restrained motion elements to reinforce energy without impacting usability or performance.OutcomeDelivered a scalable web experience that strengthened brand presence and supported artist visibility during peak tour season.