Inside Weddings - Web
Services
Art Direction Brand Strategy Digital Visual Identity Web Design
Client
Inside Weddings - Web
Location
Los Angeles, CA
Year
2015 - 2016
Challenge
Reimagine the digital experience of a luxury bridal publication by modernizing the homepage architecture and strengthening visual storytelling across high-volume content.
ROLE
Led the redesign of key digital touchpoints including homepage content modules, subscription acquisition pages, and digital access flows.
Established a scalable visual system defined by bold color, refined typography, and curated imagery—balancing editorial elegance with usability and conversion clarity across dynamic content environments.
APPROACH
Outcome
Elevated the brand’s digital presence and supported subscription growth through a cohesive, conversion-aware content ecosystem.
