Inside Weddings — Web
Services
Art Direction Brand Strategy Digital Visual Identity Web Design
Client
Inside Weddings — Web
Location
Los Angeles, CA
Year
2015 - 2016
Challenge
Reimagined a luxury bridal publication’s digital experience through modernized homepage architecture and elevated visual storytelling.
ROLE
Led redesign of key digital touchpoints including homepage modules, subscription flows, and digital access experiences.
APPROACH
Built a scalable visual system using bold color, refined typography, and curated imagery — balancing editorial elegance with usability and conversion clarity.
Outcome
Elevated the brand’s digital presence and supported subscription growth through a cohesive, conversion-aware content ecosystem.
